Kristen Joy Laidig is a dynamic serial entrepreneur who after receiving her Bachelor of Fine Arts degree in Glassblowing (of all things... which she considers a fancy, expensive paper weight), Kristen transformed her lifelong passion for writing and art into a thriving career.

Since 2003, she has been dedicated to helping authors and entrepreneurs create impactful books that not only enhance their businesses but also establish them as successful authorpreneurs. Through her internationally recognized brand, The Book Ninja®, Kristen empowered countless writers before selling the brand in 2019 to another accomplished authorpreneur.

A multifaceted professional, Kristen is a Certified Play Expert and a Certified Master Retailer with ASTRA (American Specialty Toy Retailing Association).

In 2022, she further expanded her expertise by earning her Certified Crystal Practitioner and Advanced Crystal Master certifications from the Hibiscus Moon Crystal Academy. She is currently pursuing her Gemologist Certification (and rumor has it her hot air balloon pilot's license), demonstrating her ongoing commitment to learning and mastery.

In addition to her personal ventures, Kristen plays a key role in the behind-the-scenes management of Expert Media Academy. (She's basically the mastermind behind everything here.)

She also co-manages and creates art and products for Magickal Bear, a metaphysical business she runs with her husband, Tony.

While living on the road in their RV with their two furry feline "kids," she explores new places, sells at various events, and leads workshops... all while embracing a lifestyle of adventure, education, and entrepreneurship.