From the desks of Tony & Kristen Laidig
Re: Discover an immersive experience like none other!
Are you ready to take your ideas to the next level by learning the exact processes successful creators use to brainstorm, develop, and launch both digital and physical products?
Have you wished you could be a fly on the wall and sit next to a business owner that's generated millions of dollars with these types of products?
What if we told you that you could sit next to not just one, but two of these successful entrepreneurs... for an entire year...
and for less than the cost of a daily coffee shop latte?!
If you've ever wondered how profitable video courses, memberships, paid email subscriptions, paid newsletters, printables such as coloring pages, junk journals and planners, and more are created from scratch—or how physical goods like our metaphysical kits, stickers, oracle decks, hot sauces, wall art, jewelry, and more come to life—then this program is for you!
Welcome to Workshop: Confidential, where you can be a fly on the wall and watch as we:
Brainstorm and Develop Winning Products!
Get exclusive, behind-the-scenes access to our brainstorming sessions.
Watch in real-time as we take raw ideas and transform them into fully realized products, whether it's a high-impact digital course, a beautiful oracle deck, or a mouthwatering hot sauce.
Follow along and see inside exactly how we develop:
- Video Courses that deliver immense value
- Patreon Memberships with loyal communities
- Paid Email Subscriptions that keep audiences engaged
- Printable Downloads like coloring pages and planners that are easy to sell
- Physical Products including metaphysical goods, print-on-demand items, and art
- And whatever else we think up!
Produce with Ease
Peek behind the curtain as we produce content that not only stands out... but sells!
You’ll get insights into how we handle every aspect of production, from designing stunning printables to crafting compelling product stories for metaphysical products to launching flavorful hot sauce lines.
We’ll show you how to:
- Create a production plan that streamlines your process
- Develop quality products without overwhelm
- Master the tools and resources needed for success
Market Like a Pro*
This is where the magic really happens!
We’ll take you through our entire marketing process from start to finish for each product, including:
- Website Creation—See how we craft high-converting websites.
- Sales Page Copy—Learn the secrets behind copy that compels buyers to take action.
- Email Campaigns—Watch how we nurture relationships and turn leads into loyal customers.
- Lead Magnets—See how we create "ethical bribes" such as the EMA Courses Archive and exactly how we're using them to build and continue to engage our email list.
- Affiliate Marketing—Still a viable marketing model, watch how we use affiliates to super-scale our product sales!
- Social Media Marketing—Understand the exact strategies that bring products to life on platforms like Facebook, Instagram, Pinterest, TikTok and more.
- Printed Advertisements—Get insight into the world of offline marketing that still works in a digital era.
- "Old-Fashioned Networking"—Join us on the marketing ride of a lifetime where we take "old" networking ideas and adapt them with today's technology to reach local, regional, national and even worldwide customers!
- And sooooo much more.
You'll also witness how we engage our audiences through Facebook Groups, social posts, email outreach, website creation (like this one!) and even print ads and advanced marketing strategies for worldwide exposure.
*Marketing level available to VIP All Access Pass holders ONLY.
Claim Your VIP All Access Pass + 2025 Courses + 2025 MasterClass Modules Bundles Now!
Lowest investment you'll ever see!
Unlike traditional courses where you just read or watch from the sidelines, in this program you’ll be part of our journey every step of the way.
Observe real-life product creation and marketing in action and gain practical insights that you can immediately apply to your own business or passion project!
If you've ever wanted to know the how and why behind the scenes of successful digital and physical product launches, and how we are able to keep up with and do alllllll the things we do... this program is your chance to be a real fly-on-the-wall and SEE us in action AS we brainstorm, decide, change our minds (and why), implement and launch EVERY SINGLE PRODUCT in 2025!
JOIN NOW and also get all of this for 2024 4th quarter (and more—we've already started!) for FREE!!
Why Join?
Access real-world strategies that work!
- Actionable Learning: You’ll see exactly what goes into building, marketing, and selling a product, not just theory!
- Diverse Product Insights: From digital courses an memberships to physical goods, you’ll witness the creation and launch of multiple product types.
- Complete Transparency: No smoke and mirrors. You'll see the wins, the challenges, and the adjustments that happen during real-world product creation.
- Community Support*: Be part of a group of like-minded creators, all learning and growing together. Yep, we're going to have our own dedicated Facebook Community where we spill the real-world beans and keep you updated on new audios and videos added to the Members Area!
*The Community is a VIP All-Access Pass member perk!
What's inside the VIP All Access Pass?
- Digital Product Brainstorming Sessions: Whether we're driving down the road, sitting in the evenings listening to Meditative Mind, or just get an epiphany while cooking dinner, we're recording everything and you get to listen in as if you're sitting right there in the room with us!
- Digital Product Creation: Watch over our shoulders in realtime as we create these products from start to finish! See how we create everything from the graphics, layout, final files to deliver to the customer, and more, complete with what doesn't work and how we problem-solve it to fit our exact needs!
- Digital Product Setup Systems: Digital products require certain systems to work correctly. Instead of us teaching you what systems we've tried, now you get to see the inside of the systems we actually use. Discover why and how we choose them to set up our digital products!
- SOME Digital Product Marketing: Discover how the decisions we make in digital product creation and setup impact our marketing. Why did we choose red? Why did we choose to deliver it with Gumroad vs. Thinkific vs. Shopify or Patreon? What strategies did we use to email? While the full marketing behind-the-scenes content is only available in the VIP All Access Pass, some marketing just can't be helped and you get to see those strategies as we implement them!
- Behind-the-Scenes Revealed for EVERY DIGITAL PRODUCT we create in 2025! We're recording EVERY process for every product we create in 2025! And better yet, to help us get in the habit of recording our (practically) every move... we've already started stocking the Member Area with what we're doing for the last quarter of 2024!
- Physical Product Brainstorming Sessions: Whether we're driving down the road, sitting in the evenings listening to Meditative Mind, or just get an epiphany while cooking dinner, we're recording everything and you get to listen in as if you're sitting right there in the room with us!
- Physical Product Creation: Watch over our shoulders in realtime as we create these products from start to finish! See how we create everything from the product itself, labels and packaging, shipping materials, inserts and more, complete with what doesn't work and how we problem-solve it to fit our exact needs!
- Physical Product Setup Systems: Physical products require certain systems to be able to deliver the end product to the customer. Instead of us teaching you what systems we've tried, now you get to see the inside of the systems we actually use, from Shopify to Etsy to POD manufacturers to stocking retail stores! Discover why and how we choose them to set up and sell our physical products!
- SOME Physical Product Marketing: Discover how the decisions we make in physical product creation and setup impact our marketing. Why did we choose red? Why did we choose to use Shopify vs. Etsy or both? What strategies did we use in setting up a retail space to encourage customers to buy? While the full marketing behind-the-scenes content is only available in the VIP All Access Pass, some marketing just can't be helped and you get to see those strategies as we implement them!
- Behind-the-Scenes Revealed for EVERY PHYSICAL PRODUCT we create in 2025! We're recording EVERY process for every product we create in 2025! And better yet, to help us get in the habit of recording our (practically) every move... we've already started stocking the Member Area with what we're doing for the last quarter of 2024!
- Exclusive VIP ONLY Marketing Content: Watch over our shoulders in realtime as we craft marketing campaigns, tactics, and implement strategies to cross-sell our products, get our physical products into retail stores nationwide, work with suppliers for product creation, handle our email campaigns, set up lead generation, create everything required for affiliates to promote products (and which products we decide they can promote) and much, much more! ($8,000 value)
- VIP ONLY How we did THIS! That's right, we documented the entire brainstorming, strategy, setup, creation and marketing of this very program, Workshop: Confidential! Discover our process for coming up with the name, how many times we changed our minds about the marketing strategies and pricing, how we set up each product and bundle in Thinkific for the program, how we came up with the idea for the physical VIP pass, watch over our shoulders for the design and copywriting for the website you're reading right now... and wow there's SO MUCH in the Members Area about this for you already! ($2,500 value)
- VIP ONLY—Monthly AMA Call: This is not just a monthly webinar, but a place where we update you on all the happenings and how we blend personal + business. And beyond that, for 2025 we're opening it up as an "Ask Me Anything" call, where you can submit ANY questions both in advance and LIVE on the call. These can be questions about why we made decisions about a specific product, feedback on your own products... really, anything goes! ($1,200 value)
- Exclusive VIP ONLY Facebook Community: This is where we spill the real-world beans and keep you updated on new audios and videos added to the Members Area! ($500 value)
- ALL 2025 Expert Media Academy courses we (Tony or Kristen) create in 2025! ($2900+ value)
Get access to ALL the above + these exclusive bonuses!
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Ask us anything, from feedback on your website to brainstorming product ideas to book cover critiques and more... Your imagination is the limit! Calls will be hosted in realtime on-camera on Zoom. You have the option to speak, be seen, or stay hidden. :) |
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Stay up-to-date on new material added to the Member's Area, LIVE course links, secret strategies, first looks at new tools and more... all inside our exclusive Facebook Community! |
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Sit beside us in your virtual chair and watch how we create (almost) every single product we release in 2025 AND Q4 2024, both digital and physical! Look inside our heads as we brainstorm, make decisions, pivot, problem solve, troubleshoot, research, market, use AI, don't use AI, trash ideas, discover new ideas, take ACTION... all the secret sauce NOBODY will ever show you. This alone is worth twice the entire Bundle! |
Payment plans available!
Here's a sneak peek at what's already inside the Member's Area for the Workshop:Confidential program alone!
And this list doesn't even include any NEW 2025 courses yet to be taught and delivered to you!
Digital Products
- Brainstorm sessions to create subscription products on Patreon
- Midjourney Character Reference Guide generation (to be the first Patreon product)
- How we set up MasterClass Modules in Thinkific (applicable to ANY membership platform)
- Sales email creation + delivery via Klaviyo (applicable to ANY email service)
- How Kristen schedules Live MCM courses for Insiders
- Creating the PLR MasterClass Module
Physical Products
- Creating a contract for an author/artist (and what to watch out for in contracts you might sign)
- Creating 3D card deck mockups
- Creating product images for Shopify (applicable to ANY e-commerce platform)
- Retouching art for oracle cards (applicable to ANY art retouching)
- Oracle card layout design
- Upscaling AI-created coloring book images
- Canva file setup for a low-content book
- Coloring book interior layout
- Coloring book margins + bleeds + back page promo design (applicable to ANY low-content book)
- Full cover coloring book design for paperback book (applicable to ANY low-content book)
- PDF file creation + upload to Amazon KDP print (applicable to ANY low-content book)
Marketing
- How we auto-schedule Facebook Group posts without 3rd party tools
- Researching festivals & expos
- How to advertise to other people's Facebook Groups
- How we clean our email list
- How to add an "affiliate" in Gumroad
More - Exclusive behind-the-scenes look at how we brainstormed, set up and marketed the entire Workshop: Confidential program!
- From sales copy to graphic creation to emails and much, much more!
- A look inside what we tried that didn't work and how we pivoted to what did work.
- Discover how to take your BIG idea from thought to implementation... via over 30 videos, audios and transcripts!
- THIS is what so-called "marketers" and "gurus" refuse to show you. The good, the bad, the ugly, and how YOU can save precious time and $$$,$$$ by avoiding expensive mistakes that WE have made!
How will this benefit me?
What if my business(es) aren't anything like yours?
We get it! You may think the products you develop are completely different than ours, and therefore nothing we show will apply. However, that's just not true! In fact, the marketing strategies we share alone will be a gamechanger for you if you choose to apply them to what you're currently working on.
Beyond that though, it doesn't matter what niche you focus on, most core business concepts from development to execution remain the same.
Publishing books? We're peeling back the curtain on how we produce kid's books in ebook and print format, coloring books, non-fiction self-help and business books and much, much more!
Creating print-on-demand products? We've already launched a couple of new brands and will be heavily expanding those products in 2025, way beyond just t-shirts!
Designing printables? Hey, us, too! From junk journal pages to planners to educational products, our 2025 digital product goals include all these ideas and more.
Blogging? We've already been working on expanding our blog to showcase physical products for Magickal Bear, and we have several other ideas in the works as well.
Running ads? 2025 will see us dipping our toes into the crazy world of ad creation and execution and we're showing it all... what works, what doesn't and what it actually costs.
Want your books and products in physical stores? Yep, us, too! We already have products in 3 retailers in 3 different states with 3 different selling methods and will be expanding in a BIG way in 2025!
Creating courses? Well, you already know that's our jam... and we already have some behind-the-scenes content in the Members Area showing how we do just this!
For the fun of it, we thought it would be helpful to show a list of all the products we created in 2024 along with what our current plans are (so far) for 2025. If ANY ONE of these is of interest to you, this program will pay for itself tenfold in what you learn and our mistakes that you can avoid!
2024 Products Created |
2025 Plans |
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Digital Download Lead Magnets for Expert Media Academy:
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Expert Media Academy:
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Courses & EMA Products:
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Magickal Bear:
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Children's books in both Kindle and print format:
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Library Press:
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Coloring books:
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The Owlings:
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POD products for a new brand, Good Soup Co.:
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Good Soup Co.:
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Printables for Good Soup Co.:
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Other Book Publishing:
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Physical products for Good Soup Co.:
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Hot sauce:
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POD products for The Owlings:
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And so much more! |
New brand of hot sauce - Black Hills Buffalo Inferno tested in a local retail market. |
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Physical Products for Magickal Bear:
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Marketing:
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As you can see above, we created a lot in 2024 and will have a LOT MORE individual products created in 2025 than we did in 2024. A big reason for this is due to our shift in focus + Kristen's time is much freed up now that the transition to the new Academy is complete! (YAY!)
FAQs
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When does the promo code expire?
Right now it's good through October 7, 2024 for 50% OFF! However, that discount will decrease between then and the end of the year, so fast action takers will save a lot more!
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What exactly will I get?
As a member, you'll have behind-the-scenes access to our entire digital and/or physical product creation process, depending on the level you choose.
This includes brainstorming sessions, product development, content production, and the marketing strategies we use to launch both digital and physical products.
You’ll see how we build everything from video courses and email subscriptions to physical goods like oracle decks and hot sauces... and MORE! -
Is this program live, or can I watch the content at my own pace?
The program itself is recorded content so you can keep up at your own pace.
If you choose the VIP All Access Pass option you'll also get live monthly AMA (Ask Me Anything) sessions and updates as well as access to an ongoing engaged Facebook Community! -
Do I need prior experience to benefit from this program?
Nope! Whether you're just starting out or have been in business for years, this program will offer insights for every skill level.
We’ll cover everything from product ideation to advanced marketing strategies, making it both accessible for beginners and valuable for experienced entrepreneurs. -
Will you cover both digital and physical products?
Yes! We’ll be showcasing the creation and marketing of both digital products (like video courses, email subscriptions, printables, etc.) and physical products (like oracle decks, metaphysical goods, hot sauces, and art). You’ll learn how to develop and market a variety of products.
And the VIP All Access Pass gets you access to both! -
Can I just see either the Digital or Physical product creation rather than both?
Absolutely! That's why we have the program structured so you can choose your level. Choose just digital products or only physical products.
Keep in mind, though, that most of the marketing, the monthly live calls, the online Community + much more is only available with the VIP All Access Pass. -
Will I have the opportunity to ask questions or participate?
If you choose the VIP All Access Pass... YES! During the monthly live sessions, you'll have the opportunity to ask questions and interact with us.
And we want this to be an engaging experience, so we welcome questions and feedback throughout the process via the online Facebook Community. That's also where you can share ideas, ask questions, and collaborate with fellow members! -
What marketing strategies will you cover?
With the VIP All Access Pass, we’ll cover a comprehensive range of marketing strategies, including website creation, sales page copywriting, email marketing campaigns, social media marketing, Facebook group management, and even offline methods like printed advertisements, retail store setup, basics like business cards, and more. You'll see how to market products across various channels!
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How long will I have access to the content?
Once you join, you’ll have lifetime access to all the recorded content, as long as we're still around. This allows you to revisit the material whenever you want and implement the strategies at your own pace.
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Do you have a payment plan for the Digital or Physical Editions?
Depending on where you live, you may be able to enable payment plans with one of our third-party creditors such as Affirm or Klarna. However, our only EMA Payment Plan is available with the VIP All Access Pass.
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Can I use what I learn for my own business?
Absolutely! The whole point of this program is to show you actionable steps that you can apply to your own business or personal projects. You’ll be able to implement the same strategies we use to create and market successful products.
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Is this program live, or can I watch the content at my own pace?
The program itself is recorded content so you can keep up at your own pace.
If you choose the VIP All Access Pass option you'll also get live monthly AMA (Ask Me Anything) sessions and updates as well as access to an ongoing engaged Facebook Community! -
Will you provide resources, templates, or tools?
Throughout the program, we may share helpful resources, tools, and templates that we use in our own product creation and marketing process. Any templates we include will be available to make it easier for you to apply what you learn.
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How much time do I need to dedicate to this program each week?
You can dedicate as much or as little time as fits your schedule, and bounce around our easy-to-navigate Member Area. Each lesson is labeled with what's covered and they all vary in length. Engage with the content you want at a pace that works best for you!
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How is this program different from other product creation or marketing courses?
What sets this program apart is that it’s not just a formal training. You’ll be observing the real-world creation and marketing of digital and physical products.
Witness our successes, challenges, and adaptations, and get an authentic and practical understanding of the process.
AND opt for the VIP All Access Edition and get ALL 2025 EMA courses taught by Tony & Kristen absolutely FREE! -
Is there a refund policy if I decide this program isn't right for me?
Due to the nature of this program being digital and the instant access to proprietary information and our IP, there are no refunds available for this program.
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Will there be any one-on-one coaching or personalized feedback?
While this is primarily a behind-the-scenes, fly-on-the-wall experience, we do provide opportunities for Q&A during the monthly live calls for the VIP All Access level.
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Do I have to sign an NDA?
By purchasing this program, you enter into an agreement with us via a financial exchange where you agree that all the information inside this program is proprietary to Expert Media Group, LLC and that you will not share it with anyone outside of immediate family members. This is our NDA.
Get in NOW and SAVE!
Instructor(s)
Tony Laidig
Senior Instructor
Tony Laidig, known as The Public Domain Expert, has been pioneering AI art and writing strategies since 2018... long before they became mainstream. With over 18 years of experience in graphic design, he has created more than 600 book covers, including several featured on the New York Times Best-Seller list.
His extensive expertise in the public domain makes him a leading authority on its complexities, strategies, and the creative opportunities presented by AI technology.
As an educator, Tony has shared his knowledge through more than 2,000 course modules, covering everything from publishing and book design to photography, art creation, children's literature, video creation, and more.
When he's not teaching or creating, Tony embraces a life of adventure, traveling the open road in an RV with his wife, Kristen, and their two feline companions. Along the way, he continues to write, create art, and capture the beauty of his surroundings through photography.
His extensive expertise in the public domain makes him a leading authority on its complexities, strategies, and the creative opportunities presented by AI technology.
As an educator, Tony has shared his knowledge through more than 2,000 course modules, covering everything from publishing and book design to photography, art creation, children's literature, video creation, and more.
When he's not teaching or creating, Tony embraces a life of adventure, traveling the open road in an RV with his wife, Kristen, and their two feline companions. Along the way, he continues to write, create art, and capture the beauty of his surroundings through photography.
Kristen Laidig
Lead Instructor
Kristen Joy Laidig is a dynamic serial entrepreneur who after receiving her Bachelor of Fine Arts degree in Glassblowing (of all things... which she considers a fancy, expensive paper weight), Kristen transformed her lifelong passion for writing and art into a thriving career.
Since 2003, she has been dedicated to helping authors and entrepreneurs create impactful books that not only enhance their businesses but also establish them as successful authorpreneurs. Through her internationally recognized brand, The Book Ninja®, Kristen empowered countless writers before selling the brand in 2019 to another accomplished authorpreneur.
A multifaceted professional, Kristen is a Certified Play Expert and a Certified Master Retailer with ASTRA (American Specialty Toy Retailing Association).
In 2022, she further expanded her expertise by earning her Certified Crystal Practitioner and Advanced Crystal Master certifications from the Hibiscus Moon Crystal Academy. She is currently pursuing her Gemologist Certification (and rumor has it her hot air balloon pilot's license), demonstrating her ongoing commitment to learning and mastery.
In addition to her personal ventures, Kristen plays a key role in the behind-the-scenes management of Expert Media Academy. (She's basically the mastermind behind everything here.)
She also co-manages and creates art and products for Magickal Bear, a metaphysical business she runs with her husband, Tony.
While living on the road in their RV with their two furry feline "kids," she explores new places, sells at various events, and leads workshops... all while embracing a lifestyle of adventure, education, and entrepreneurship.
Since 2003, she has been dedicated to helping authors and entrepreneurs create impactful books that not only enhance their businesses but also establish them as successful authorpreneurs. Through her internationally recognized brand, The Book Ninja®, Kristen empowered countless writers before selling the brand in 2019 to another accomplished authorpreneur.
A multifaceted professional, Kristen is a Certified Play Expert and a Certified Master Retailer with ASTRA (American Specialty Toy Retailing Association).
In 2022, she further expanded her expertise by earning her Certified Crystal Practitioner and Advanced Crystal Master certifications from the Hibiscus Moon Crystal Academy. She is currently pursuing her Gemologist Certification (and rumor has it her hot air balloon pilot's license), demonstrating her ongoing commitment to learning and mastery.
In addition to her personal ventures, Kristen plays a key role in the behind-the-scenes management of Expert Media Academy. (She's basically the mastermind behind everything here.)
She also co-manages and creates art and products for Magickal Bear, a metaphysical business she runs with her husband, Tony.
While living on the road in their RV with their two furry feline "kids," she explores new places, sells at various events, and leads workshops... all while embracing a lifestyle of adventure, education, and entrepreneurship.